According to research, online retail sales will account for about 15% of the total U.S. retail sales in 2018. This means that about one dollar of every six dollars a shopper spends will come from e-commerce and this is one of the main reason why many traders are rushing to open online stores and retail outlets.
However, despite the good projections, it is important to note that e-commerce is not always easy, and most of the online retailers usually struggle at some point when setting up. To help you have a better understanding of what you will be facing, here is a simple breakdown of some of the main challenges you will meet and how you can quickly tackle them.
Challenge 1: site performance
Your website performance and how fast its pages load will in many different ways impact your targeted customer experience and accessibility. An extra 50millisecond delay in a page load time will reduce your site’s conversation rate by up to 7 percent.
In simpler terms, by keeping your shoppers waiting for one or two seconds, your sites bounce rate will increase by more than 90 percent-and if it makes a shopper wait for more than three seconds, there is a 50 percent chance that he will leave. Google and many other search engines usually dislike slow websites and in many cases use page load times as a ranking factor for different search engine results pages. Thus, if your side is slow, it may not show up easily, and this will affect your overall sales.
To tackle this specific problem, it is advisable always to choose a high-performance enterprise-level e-commerce platform. For example, you can go for the 3dcart’s Enterprise Version which has been proven to be fast even during high traffic periods and can maintain up to 145 millisecond load times.
Challenge 2: Peak traffic scalability
Your sites ability to adjust during peak traffic periods is also a vital issue you should pay particular attention to. Spikes in online orders and site traffic can quickly bring down your website, overwhelming its server and cause catastrophic problems in the long run.
To avoid this problem, always go for a cloud-based software-as-a-service (SaaS) enterprise e-commerce platform that has unlimited bandwidth and uptime guarantees. Some of the best SaaS platform options are readily available online and are usually very affordable.